by the time the debt ceiling hit, we had a good sense of the landscape. the debt ceiling, we were kind of galvanized in this cohesion to move forward. >> stuart, what was your assumption of what the primary would be about before the announcement speech? writing all of that -- the public does not realize. you go back to the obama announcement speech. it lays out the entire message of the campaign. you are working on that and the governor is working on that. >> we talked about this a lot. we had a premise that we would not have an announcement speech that you could give the day before the general election. that was our goal. we got that the reagan announcement speech and used as a model. it was one that was successful. it was a model of the speech that president reagan gave the day before. it was in the general election. we always believe that we wanted the primary to be about the economy. mitt romney would be that candidate of the economy. to beat mitt romney, you had to beat him on the economy. every candidate would have to trump them on that. we were fai